Role: Art Director

A series of product testimonials featuring five unique job seekers as they share how ZipRecruiter impacted their lives. Each job seeker shares highly relatable pain points as they delve into the challenges of job searching. When they share their experiences in finding an opportunity through ZipRecruiter, the result is uplifting and compelling. Each video strategically positions the product's ease of use as well as its versatility across various industries and career paths.

The visual approach focuses on the subject and their unique characteristics. Each subject is seated in the same green chair, a real life version of the one depicted in the brand's logo. By infusing this branding and keeping the treatment consistent, multiple testimonials could be produced at different times and maintain a consistent look and feel. Ultimately, the videos were featured in paid digital advertising and prominently featured on the brand's homepage and YouTube channel.