Role: Art Director

A product testimonial captures how industry leader, Million Dollar Baby, uses ZipRecruiter to hire top talent at scale. The featured employer's story was used in an omni-channel advertising campaign designed to target prospective enterprise customers. In testing this marketing material against control, this testimonial approach performed better than other methods and became the new control.

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Shot at the Million Dollar Baby headquarters, showroom, and warehouse, the video focuses on the scale and fast-paced growth of the business. VP of Operations, Julia Bedonova, shares her experience using ZipRecruiter's hiring platform and how AI matching technology helped find her candidates with the right skills and experience—and cut costs. This testimonial appears in enterprise lead generation marketing including collateral used at trade shows, paid digital ads, direct mail, and ZipRecruiter's hiring heroes landing page.