Role: Art Director & Designer
Cerno is an artisan lighting design company based in Southern California. The Inspired by Nature campaign highlights the founder's connection with the surrounding landscape. The sustainable materials and simplistic forms of their designs honor nature's purest form. The campaign uniquely pairs existing product imagery with the stunning details of scenes of California nature. This omni-channel campaign was prevalent in every brand touchpoint from a printed lookbook, to magazine advertisements, email marketing, and their website.